Commodities & currencyMint
Quick-commerce advertising rates jump 30-40%; brands turn selective
Negative-26
GreyOak summary
Advertising rates on quick-commerce platforms have increased by 30-40%. Rising costs and pressure on returns are causing consumer brands to rethink their spending on these channels. Companies are becoming more selective about where to advertise despite the channel's importance for sales.
What it affects
- Consumer ServicesNegative -26
Advertising costs rise forcing brands to be selective.Rolling sentiment Positive +19
