Company updateBusinessLine
FMCG firms rethink sales strategies as retail evolves
Positive+12
GreyOak summary
FMCG companies are adapting sales strategies due to shifting consumer purchasing across general trade, e-commerce, and quick commerce. Tata Consumer Products deployed AI tools for 1,600-1,700 salespeople. Britannia Industries treats e-commerce as a distinct unit, now contributing 7% of business. Godrej Consumer Products corrected trade inventories, impacting growth by 150 basis points.
What it affects
- FMCGPositive +12
Companies rethink sales strategies across evolving retail.Rolling sentiment Neutral +6
