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Company updateMint

ITC shares rise after Gold Flake price hike

Positive+62 sources

GreyOak summary

ITC shares opened higher at Rs 287.40 after the company raised the price of Gold Flake Regular cigarettes by Rs 10 to Rs 135 per pack. This marks the second price increase for the brand in 2026. Experts advise existing shareholders to hold while noting the move helps negate tax burdens.

What it affects

  • ITCPositive +6

    Shares rose 1% on price hike news.Rolling sentiment Negative -23

Source

Read the original at Mint

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